Effective research is a balance between creative problem solving and structured investigation. For over two decades Crantford Research has been weaving these skills together to find solid and insightful ways to gather decision making information for our clients. Every year we conduct thousands of interviews across a wide variety of topics. We are equally comfortable executing detailed quantitative surveys as well as the more free-flowing focus group project. Whatever the approach - internet surveys, on-line discussion groups, large sample telephone surveys, one-on-one interviews, panel discussions, focus groups or something in between – we are ready to find the best design for answering our clients’ questions.

Working the puzzle

Crantford Research has years of experience designing and implementing research in a wide variety of areas. Setting clear objectives, creating research designs that will return valid results, and fielding the research in a cost conscious manner are always our first priorities. In today’s world of instant communications there are new paths to explore when thinking through every client’s research needs. Being familiar and comfortable with internet based research designs is a requirement with the explosion of web communications. However, some web based approaches work well while others have less validity; our decades of experience using traditional methodology allows us to structure web research projects to ensure accuracy. New technology in telephone data collection is also allowing for new approaches for completing immediate large sample surveys. Knowing how to incorporate these innovations into a meaningful research design helps us assist our clients to find the best mix of research approaches.

Carey Crantford

Carey Crantford has worked in the field of research his entire professional career. Before founding the firm in 1986, Mr. Crantford worked in higher education and for two consumer research firms. He was educated at Furman University and received graduate training at Wake Forest University and the University of South Carolina. Through his academic work he had the opportunity to learn from some of the best analysts, teachers and writers on southern politics, economics and culture. His interest in the dynamics of political change, public opinion and the economic resurgence of the new south led him into the practical career of public opinion polling and market research.